Linwood Weddings

We created a microsite for Linwood Weddings that links from the country club's more general website.

• Creating a microsite benefitted SEO and allowed us to create an aesthetic that appeals to the direct audience.

• Based on competitive analysis, we crafted a page structure and copy that anticipated users' questions.

• A Blog was added, which became a useful tool in follow-up emails between the sales department and leads. After the initial point of contact, a "nudge" could be sent offering valuable content to the prospective couple. Many couples are looking for photo inspiration during the wedding planning process, so even if the couple had already crossed Linwood off their list, the content had value, which further positioned the venue as a credible resource in the industry.

After doing competitive research, we designed a Bridal Booklet to send to prospective couples, highlighting the renovations and outlining the wedding packages. The Booklet's clean look, trendy fonts, heavy use of photography and frequent references the new owners' more established restaurants all work to reinforce the concept that this was not your mother's Linwood Country Club.​

The typical newly engaged couple is in their twenties or thirties. Nearly two thirds of Instagram users are 34 & younger (statista.com), making it an ideal platform for reaching the venue's target audience. We reached out to photographers of recent Linwood weddings to gain access to professional photos of the venue, and we organized them into a cohesive color scheme that represents the brand. We tagged all vendors in each post and employed the use of frequently searched hashtags, both of which increase visibility.